Maxi Alvarez
Maxi Alvarez is a Uruguayan plena singer from Barros Blancos, Canelones, who
emerged through short, hook-forward singles built for the local party circuit
and Uruguay’s new wave of plena-pop. By late 2025 he was issuing tracks with ONE
PLAY, including “Lo Siento” (2025) and “Soleao” (2025), framing his sound around
tight percussion, chant-like choruses, and street-level slang rather than salsa
phrasing. In 2026 he pushed that approach further with “Una Bala” (2026), a
collaboration with ONE PLAY that quickly became one of his most streamed tracks,
turning up prominently on Urugua...
