KOGYARU
KOGYARU is a next-generation Japanese culture project born from the iconic gyaru
movement, launched in 2023 as the sister media of Japan’s legendary gyaru
platform, egg. Focused on elementary school gyaru models, KOGYARU was created in
response to overwhelming public interest. Videos featuring “elementary school
gyaru” that appeared in egg’s music videos generated massive buzz, surpassing 26
million views on egg’s official short video platform alone and gaining
widespread coverage across TV and online media. With gyaru culture now embraced
worldwide—boasting over 160 million tota...
