EID (Echoes in Dream) is a South Korean music label founded on February 10,
2022, by artist Choi Jun-myung, also known as AVN. Originally launched as AVND
Production, the label began as a small, artist-driven music imprint and later
expanded its scope after becoming an incorporated company in 2024. EID focuses
on cultivating distinctive sounds within alternative R&B and indie-oriented
music, supporting artists such as AVN, PAAK, and YECHAN. Through releases like
Odyssey (2022), Summer Christmas (2022), and later projects including "Bouquet"
(2024) and "Counter Punch" (2025), EID ...