Massimo Brancaccio, known professionally as Billy More, was born on February 3,
1965, in Milan, Italy. He began his career as a drag queen and singer, initially
gaining recognition for his performances in Italian clubs. The breakthrough
moment for Billy More came in September 1999 when producer Roberto Santini
discovered Brancaccio performing the song "Up & Down (Don't Fall In Love With
Me)" at a club in Milan. Impressed by both the performance and the song, Santini
promptly pressed 25,000 CDs of the track, which became an instant hit across
Europe. Billy More's debut single "Up ...